Cooking: viral video report
By ViralVideoSearch Research · Last updated 28 October 2026 · n=373 analysed viral videos
Across 373 cooking videos our system detected as viral, the median video reached 70K views. The highest-median hook style is curiosity gap (97K views, n=29). The highest-median format is ASMR (722K, n=3). Figures are medians among videos that already went viral in our capture — correlation, not a guarantee.
| Group | Median views | Videos analysed |
|---|---|---|
| Visual Hook | 69,907 | 285 |
| Bold Claimsmall sample | 57,309 | 55 |
| Curiosity Gapsmall sample | 96,520 | 29 |
| Questionsmall sample | 48,390 | 3 |
| Relatabilitysmall sample | 39,259 | 1 |
| Group | Median views | Videos analysed |
|---|---|---|
| Tutorial | 71,149 | 303 |
| B-Roll Montagesmall sample | 65,550 | 26 |
| Product Demosmall sample | 59,415 | 16 |
| POVsmall sample | 84,040 | 13 |
| Talking Headsmall sample | 49,620 | 9 |
| ASMRsmall sample | 722,364 | 3 |
| Split Screensmall sample | 565,079 | 2 |
| Text Overlay Onlysmall sample | 93,363 | 1 |
| Group | Median views | Videos analysed |
|---|---|---|
| Fast | 69,697 | 298 |
| Moderatesmall sample | 64,668 | 44 |
| Slowsmall sample | 87,225 | 31 |
| Group | Median views | Videos analysed |
|---|---|---|
| Originalsmall sample | 108,318 | 26 |
| Trending Or Licensedsmall sample | 65,014 | 14 |
Top cooking breakdowns
FAQ
What is the median view count for viral cooking videos?
69,605 views, across 373 videos our system detected as viral and analysed at full confidence.
Which hook works best in cooking?
Curiosity Gap hooks carry the highest median views (97K, n=29). The most common style is visual hook.
How often is this report updated?
The underlying aggregates recompute monthly from the live index. This report reflects data computed 28 October 2026.
Methodology
- Dataset: 373 cooking videos our system detected as viral or trending, analysed frame by frame between 20 April 2026 and 28 October 2026.
- Figures are medians within each group; every group states its sample size.
- Correlations among videos that already went viral in our capture — not a guarantee of reach.
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